To help get you started with TYPO3, please check usage examples of the core content elements that have made TYPO3 so popular.
Straight out-of-the-box - TYPO3 delivers a vast amount of freedom to content editors. Unlike more static content management systems, TYPO3 content management is highly element-based and granular.
There are plenty of build in content elements that are just the core content elements. TYPO3 can be easily extended to include custom content elements. It is also possible to create dynamic, database-driven content elements (plug-ins) using the TYPO3 extension API and Extbase for instance.